WTF Jae

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WTF Jae

wordsthat slap

Hi, I'm Jae. I write websites, brand voice, blogs, and scripts that actually sound like a real person — and get the job done.

+250k

Words shipped across websites, blogs, scripts, and brand systems.

+800k

Readers reached with clear, useful, scroll-stopping writing.

Jae writing at desk with sticky notes
Jae
writing
Blogs
Brand Voice
Websites
Audiam BijouTerahashUppercaseSavaniNaturareWithinLycan ChainBrainwaveRepeat GudNurdleaBox AgencyOMGfinAudiam BijouTerahashUppercaseSavaniNaturareWithinLycan ChainBrainwaveRepeat GudNurdleaBox AgencyOMGfinAudiam BijouTerahashUppercaseSavaniNaturareWithinLycan ChainBrainwaveRepeat GudNurdleaBox AgencyOMGfin
aboutaboutaboutaboutaboutaboutaboutabout

I don't just write.
I make brands clear.

I'm Jae — a writer and strategist. I help brands say the things they keep trying to say, in words that sound human and do the job.

Websites, brand voice, blogs, scripts, social — all built to land, not decorate.

Real words. Real impact.

40+

brands shipped

12

industries

9+ yrs

writing full-time

More about meWork with me
Jae writing surrounded by paper notes

portfolio

Recent work across websites, brand voice, blogs, scripts, and Web3.

See all 25+ projects

services services services

01
Websites that sell
Landing pages, home, and service pages written to actually convert.
View
02
Brand voice
A clear tone, messaging, and language guide your team can use everywhere.
View
03
Blogs & SEO
Long-form articles people read to the end — and Google ranks.
View
04
Scripts & social
Short scripts, captions, and carousels built to stop the scroll.
View
RS

Jae gets the brand, the audience, and the goal — and then writes like he's been part of the team forever.

Rohan Shah

Founder, D2C Brand

I treat it like my brand

Your project gets the same care I'd give my own. No copy-paste, no templates.

I keep it simple

Plain words, clear structure, zero jargon. Writing people actually finish.

I do the thinking

Strategy, research, and structure on me. You just review and ship.

[ how we work ]

Four steps. No drama.

Hiring a writer shouldn't feel like a hostage negotiation. Here's exactly what happens after you hit send.

01

Talk first

30 minutes on a call. I ask the awkward questions — what you actually sell, what you wish you could say, what isn't working.

02

Map it

I write a small one-pager: voice direction, page-by-page intent, and what success looks like. You approve or push back before any copy gets written.

03

Draft

First pass in 5–10 days depending on scope. Real copy, not lorem ipsum. Honest, specific, ready to test.

04

Refine

Two rounds of edits baked in. We tighten until it lands. I hand you copy your team can ship the same day.

[ why hire me ]

Working with me vs. the rest.

·With JaeMost writers
ToneSounds like a real person you'd actually trust.Generic, hype-y, allergic to specifics.
ProcessStrategy first. Copy second. No guessing.Starts typing before understanding the brand.
EditsTwo rounds included, no clock-watching.Charges per round, fights every change.
DeliveryReady to paste into your site or CMS.PDF blob your developer hates.
AfterVoice doc + style notes so your team can keep going.Ghosts you the moment the invoice clears.

[ questions people actually ask ]

Before you ask.

[ next step ]

Let's write
the thing.

Tell me what you're building. I'll tell you whether I'm the right person for it, honestly, within 24 hours.

Start a project Hello@wtfjae.in
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