the words / 09
Product descriptions & UX copy
Small words. Specific jobs.
what we’re really solving
The job I can help with
Sometimes the whole job is a few lines: introduce a snack, explain a product, guide a new account, or tell someone what happens next. The size of the format doesn’t reduce the need for care.
I start with the product and the action. Then I choose the detail, tone, and length that fit the moment, working with your team on constraints and any claims that need verification.
what’s in the folder
What you can expect
- Product and collection descriptions
- Short banners and product-feature copy
- Onboarding steps and practical FAQs
- Button labels, helper text, and account messages
- Terminology and consistency review across the agreed flow
Final scope agreed before we start.
from first conversation to final full stop
How it comes together
We map the products or screens and identify what the person needs at each step.
I draft the copy within the real length and layout constraints.
We review the language with design or product teams and refine the flow.
We agree the scope
and price first.
Timing & investment
A fixed quote based on the pieces, research, and review involved. We agree on the deliverables, revision rounds, and schedule before work begins.
Talk through the scopegood things to know
A few questions
Can you write a full product range?
Yes. We agree on the number of products and the information available, then define a consistent structure that leaves room for the differences.
Can you work inside our designs?
Yes. Screenshots, wireframes, or a Figma file help me write within the actual interface.
How are product claims handled?
You provide supporting product information and the right review for specialist claims. I flag gaps and keep the language aligned with what can be supported.
the evidence is in the writing
Read the kind of work this calls for.
Yogathiya
A few words to make each snack recognisable.
A23 Pay
A first trade, broken into understandable steps.
Lycan Store
Explain the store, then answer the shopping questions.
04 / Your turn
Which small part keeps confusing people?
Send the product page or flow and the questions it needs to answer.
Talk through the brief

