03 / The words

the words / 09

Product descriptions & UX copy

Small words. Specific jobs.

A clear scope. Relevant samples. A useful next step.

what we’re really solving

The job I can help with

Sometimes the whole job is a few lines: introduce a snack, explain a product, guide a new account, or tell someone what happens next. The size of the format doesn’t reduce the need for care.

I start with the product and the action. Then I choose the detail, tone, and length that fit the moment, working with your team on constraints and any claims that need verification.

Best for: E-commerce brands and product teams improving product information or user journeys.

what’s in the folder

What you can expect

  • Product and collection descriptions
  • Short banners and product-feature copy
  • Onboarding steps and practical FAQs
  • Button labels, helper text, and account messages
  • Terminology and consistency review across the agreed flow

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

01

We map the products or screens and identify what the person needs at each step.

02

I draft the copy within the real length and layout constraints.

03

We review the language with design or product teams and refine the flow.

No mystery invoice.
We agree the scope
and price first.

Timing & investment

A fixed quote based on the pieces, research, and review involved. We agree on the deliverables, revision rounds, and schedule before work begins.

Talk through the scope

good things to know

A few questions

Can you write a full product range?

Yes. We agree on the number of products and the information available, then define a consistent structure that leaves room for the differences.

Can you work inside our designs?

Yes. Screenshots, wireframes, or a Figma file help me write within the actual interface.

How are product claims handled?

You provide supporting product information and the right review for specialist claims. I flag gaps and keep the language aligned with what can be supported.

the evidence is in the writing

Read the kind of work this calls for.

Back to all services

04 / Your turn

Which small part keeps confusing people?

Send the product page or flow and the questions it needs to answer.

Talk through the brief