03 / The words

the words / 11

Case studies & brand stories

Tell the project story with something to back it up.

A clear scope. Relevant samples. A useful next step.

what we’re really solving

The job I can help with

A project story needs more than a list of deliverables. I look for the original problem, the choices made, the contribution, and the evidence your team can actually show.

We can shape that into a case study, portfolio narrative, customer story, or about-page history. Interviews and source material give the piece its detail; verified results get the space they deserve.

Best for: Agencies, service businesses, and brands with work or a history worth explaining.

what’s in the folder

What you can expect

  • Source review or agreed interviews
  • Case-study or brand-story outline
  • Problem, approach, contribution, and result narrative
  • Quote selection from approved source material
  • Website-ready story and a short summary within the agreed scope

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

01

We gather the brief, project information, and any approved quotes or results.

02

I identify the story and draft it around what the evidence supports.

03

Your team confirms facts and attribution before the final edit.

No mystery invoice.
We agree the scope
and price first.

Timing & investment

A fixed quote based on the pieces, research, and review involved. We agree on the deliverables, revision rounds, and schedule before work begins.

Talk through the scope

good things to know

A few questions

What if we don’t have performance metrics?

We can show the problem, the decisions, and what was delivered. Results are included when your team can support them.

Can this be an agency portfolio piece?

Yes. The story can explain your team’s work and each contribution clearly.

Can you write a brand history too?

Yes. Founder interviews and existing material can form an about-page or heritage story.

the evidence is in the writing

Read the kind of work this calls for.

Back to all services

04 / Your turn

Which project deserves a clearer story?

Bring the work, the people behind it, and the evidence you can share.

Talk through the brief