the words / 03

Blogs, editorial & SEO content

Give people a reason to keep reading.

what we’re really solving

The job behind the job

An article should leave someone with a useful answer, a clearer understanding, or a thought they did not have before. I write research-led blogs, explainers, and editorial pieces around that idea. The keyword matters. So does the person who searched for it.

My work has covered skincare, wellness, dental care, weddings, and technical subjects. Each needs a different level of detail and a different kind of care. I look for reliable sources, explain unfamiliar terms, and cut the filler that makes a simple answer feel like homework.

Best for: Brands that need useful educational content, thoughtful industry writing, or a blog with a clear purpose.

what’s in the folder

The deliverables

Research-led articles, how-to guides, explainers, or brand stories
A clear outline based on the reader's question and search intent
Long-form articles and pillar content where the topic calls for them
Suggested internal links and supporting topics within the agreed scope
A final edited draft with source references where relevant

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

We agree on the audience, topic, purpose, and sources or subject experts available.

I research the piece, shape the outline, and write a draft that answers the actual question.

We review it for accuracy, voice, and usefulness before I prepare the final version.

Timing & investment

Fixed quote by scope. Blogs typically take 5 business days each; longer or specialist pieces are scheduled according to the research and review needed.

Talk through the scope

good things to know

A few questions

Can you suggest topics as well as write them?

Yes. Topic research, clusters, and content mapping can be part of the scope. If you already have briefs, I can work from those too.

Do you guarantee search rankings?

No. I write with search intent, structure, and relevance in mind. Rankings also depend on the website, competition, and other factors beyond the article.

How do you handle health or specialist topics?

I use reliable sources and keep claims proportionate to the evidence. Where your subject needs expert review, we build that review into the process.

a little proof from the folder