the words / 07
Email & newsletter copy
The subject earns the open. The message earns the attention.
what we’re really solving
The job I can help with
An email needs to understand the relationship. Is this a first introduction, a welcome, a launch, or a note to someone who already knows you? That changes the opening and the ask.
I can write a single important email or a planned sequence. We give each message a purpose, a subject worth considering, and a next step that fits the reader.
what’s in the folder
What you can expect
- Subject lines and preview-text options
- B2B introductions and outreach copy
- Welcome, onboarding, and launch sequences
- Newsletter editions or an agreed recurring format
- Calls to action and copy notes for your email team
Final scope agreed before we start.
from first conversation to final full stop
How it comes together
We define the recipient, the relationship, the offer, and the reason for sending.
I map the message or sequence and draft the subjects, preview text, and body copy.
We edit for voice, clarity, and the action each email is asking for.
We agree the scope
and price first.
Timing & investment
A fixed quote based on the pieces, research, and review involved. We agree on the deliverables, revision rounds, and schedule before work begins.
Talk through the scopegood things to know
A few questions
Can you write just one email?
Yes. An introduction, launch, or newsletter edition can be a standalone scope.
Can you write a sequence?
Yes. We agree on the purpose and order of each email so the messages build on each other.
How will success be reviewed?
We agree on the goal and the information your team can provide. Open and response rates also depend on the list, offer, timing, and sending setup.
the evidence is in the writing
Read the kind of work this calls for.
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04 / Your turn
What belongs in your reader’s inbox?
Tell me who you’re writing to and what makes this message worth sending.
Talk through the brief