02 / Read the writing
Writing file 02 / Email & presentationGini logo

Gini

Risk decisions that stand up to scrutiny.

Writing formatEmail & presentation
Source files3
My contributionCopy & content
Read withOriginal documents linked below
Original words / source documents
Gini source-document coverEmail & presentation

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Risk decisions that stand up to scrutiny.

A regulated-finance audience needs to know the specialism and who will do the work. The introduction gets to both quickly, then asks for a small, specific next step.

What’s in the documents

  • B2B introduction email
  • Credit-risk consultancy presentation copy
  • Service positioning and enquiry call to action

These are my working-document samples. The copy is shown as written; layout instructions, editorial notes, and placeholders are left out of the excerpts. A source file may still include them.

read it for yourself

The words

Email subject

A different approach to regulated risk support

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Email opening

I wanted to introduce Gini in case it’s relevant to you or your team.

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Positioning

We’re a specialist consultancy focused exclusively on credit risk and analytics within regulated financial institutions. We support banks, asset managers, challenger banks and fintechs with work that needs to stand up to regulatory and board-level scrutiny.

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The difference

The people you meet stay closely involved in delivery. Our consultants are permanent, senior practitioners with backgrounds in leading banks and established UK consultancies, and we keep our model lean so accountability and quality aren’t diluted.

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The invitation

If it would be useful to explore whether we could support any current priorities, you can reply directly to this email or let me know a suitable time for a 20–30 minute call.

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the original files

Go beyond the excerpt.

These files show the writing. They do not establish publication status, client approval, or sales and traffic results.

another voice, another brief

More writing files

04 / Your turn

A good place to start.

Need this kind of writing? Tell me about the reader, the offer, and the job the words need to do.

Tell me what you’re making