the words / 06

Content strategy & systems

Know what to write next. And why.

what we’re really solving

The job behind the job

If every content meeting starts with “What should we post?”, there is probably a missing decision somewhere. Who are we trying to help? What do they need to understand? Where does content fit in the business? I help you answer those questions before adding another month to the calendar.

The result is a working plan your team can use: clear themes, useful briefs, sensible priorities, and ways to review what is happening. I look at the content you already have as well as what is missing, so the next piece has a reason to exist.

Best for: Brands moving beyond occasional posts, teams with disconnected content, and businesses that need a clearer editorial direction.

what’s in the folder

The deliverables

A review of your current content, audience needs, and gaps
Content pillars and a narrative framework tied to your business
An editorial calendar with priorities and the purpose of each piece
Channel guidance and reusable brief templates
A measurement framework based on the goals and data available

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

I review your existing content, business priorities, and any useful audience or performance data.

We agree on the themes, channels, and priorities that fit your team's capacity.

I turn the direction into a practical calendar, templates, and review framework.

Timing & investment

Fixed quote by scope. The timeline depends on the size of the audit, channels involved, and planning deliverables.

Talk through the scope

good things to know

A few questions

Is this just a content calendar?

The calendar is one part. First we work out the audience, themes, priorities, and purpose. That gives the schedule a useful foundation.

Can our team handle the writing afterwards?

Yes. The briefs and guidelines are designed for your team to use. If you also need me to write selected pieces, we can include that in the scope.

What if we do not have much performance data?

We start with what you have: customer questions, sales conversations, existing content, and business priorities. We then choose useful measures your team can realistically track.

a few more pages from the folder