02 / Read the writing
Writing file 01 / Website copy

AIRE

Put the marketer back in charge.

Writing formatWebsite copy
Source files2
My contributionCopy & content
Read withOriginal documents linked below
Original words / source documents
ORIGINAL WRITING / Website copy

Using AI for marketing is a must. But who’s actually in control—the tool or you?

AIRE
Website copy

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Put the marketer back in charge.

The course opening asks who is in control. The sales page takes a different route: it starts with the value of the reader’s own perspective. Two offers, two ways into the same brand.

What’s in the documents

  • AI for Marketers course page
  • AIRE Amplify sales page
  • Page structure, calls to action, FAQs and search metadata

These are my working-document samples. The copy is shown as written; layout instructions, editorial notes, and placeholders are left out of the excerpts. A source file may still include them.

read it for yourself

The words

Course opening

Using AI for marketing is a must. But who’s actually in control—the tool or you?

Read in the original document (opens in a new tab)

Supporting copy

AI for Marketers teaches you how to use AI to speed up planning, sharpen messaging, and streamline execution (without losing your voice or jeopardizing results).

Read in the original document (opens in a new tab)

A second way into the course

Using AI is easy. Using it well is the work.

Read in the original document (opens in a new tab)

Sales-page headline

Amplify your voice. Multiply your impact.

Read in the original document (opens in a new tab)

Sales-page opening

Your perspective is valuable. AIRE Amplify helps translate it into thought-leadership content that engages your audience and boosts credibility.

Read in the original document (opens in a new tab)

the original files

Go beyond the excerpt.

These files show the writing. They do not establish publication status, client approval, or sales and traffic results.

another voice, another brief

More writing files

04 / Your turn

A good place to start.

Need this kind of writing? Tell me about the reader, the offer, and the job the words need to do.

Tell me what you’re making