the words / 01

Website copy

A good-looking website still needs something to say.

what we’re really solving

The job behind the job

You know your business inside out. Your visitor is meeting it for the first time. I write the bridge between those two places: what you do, why it matters, and what someone should do next.

That means looking beyond the headline. I work on the order of the story, the proof behind your claims, the questions a buyer might hesitate to ask, and the little words on buttons and forms. From skincare to interiors to agency services, the job is the same: make the offer easy to understand and give it a voice of its own.

Best for: New websites, rebrands, landing pages, and businesses whose current copy no longer sounds like them.

what’s in the folder

The deliverables

Homepage story, from the opening line through proof and calls to action
About, service, product, or landing-page copy, as agreed in the scope
Button labels, form guidance, and other useful website microcopy
Search-aware headings and page structure without forcing keywords into every sentence
A final copy document with notes your designer can use

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

I ask about your customers, offer, existing pages, and what the website needs to help people do.

We agree on the page structure and voice before I write the full draft.

You review the copy, we work through two rounds of revisions, and I hand over the final words.

Timing & investment

Homepage rewrites from ₹40,000. Full websites from ₹1.2 lakh. Landing pages typically take about a week; full websites typically take 3–4 weeks. I confirm the scope, quote, and schedule before we begin.

Talk through the scope

good things to know

A few questions

Do I need finished designs first?

I can work with an existing design or help shape the page structure before design starts. Send whatever you have: a live site, wireframes, a Figma file, or a rough brief.

Can you rewrite just one page?

Yes. We can start with a homepage or landing page if that is where the problem is. I will still look at the surrounding site so the new copy fits.

Where will I receive the copy?

Google Docs, Notion, or Figma, depending on how your team works. The agreed handoff includes the final copy and useful placement notes.

a little proof from the folder