the words / 05

Founder voice & storytelling

Your story should sound like you told it.

what we’re really solving

The job behind the job

You probably explain your business better in a conversation than in your bio. That is a useful place to start. I listen for the decisions, frustrations, and small details that explain why you built it, then give the story a shape someone else can follow.

We can use that foundation for your website, LinkedIn, a pitch, or thought-leadership content. I am interested in what you actually think and what you can stand behind. The writing should sound natural when you say it out loud, and still sound like you when the conversation gets more serious.

Best for: Founders building in public, introducing a business, preparing a pitch, seeking press, or developing a clearer personal point of view.

what’s in the folder

The deliverables

A founder story built from your real experience and interviews
LinkedIn or website bios suited to the audience and context
Personal positioning and a set of useful content themes
Ghostwritten posts, articles, or short scripts within the agreed scope
Narrative support for investor decks, press bios, or media pitches

Final scope agreed before we start.

from first conversation to final full stop

How it comes together

We talk through your background, business, opinions, and the audience you want to reach.

I pull out the story and test the voice through a small set of writing examples.

You check that it feels true to you, and I refine the agreed pieces around your feedback.

Timing & investment

Fixed quote by scope. Deliverables, interview time, and timelines are agreed before we begin.

Talk through the scope

good things to know

A few questions

How do you learn my voice?

Through conversation and your existing writing or recordings. I pay attention to the words you use, how you explain ideas, and what feels natural to you. Your feedback helps me calibrate it.

Do I need a dramatic founder story?

No. A specific, honest reason for building something is often more interesting than a polished origin story. We work with what actually happened.

Can you help with LinkedIn content?

Yes. We can agree on themes and a set of posts based on your experience and perspective. You review the words before putting your name to them.

a few more pages from the folder