02 / Read the writing
Writing file 18 / Product & UX copy

Yogathiya

A few words to make each snack recognisable.

Writing formatProduct & UX copy
Source files1
My contributionProduct & UX copy
Full contextExcerpts + original files
Original words / source documents
ORIGINAL WRITING / Product & UX copy

Traditional Atta Puri Delight

Yogathiya
Product & UX copy

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

A few words to make each snack recognisable.

These product banners work on a smaller scale than a full brand story. A title and short description need to identify the snack and make its appeal easy to grasp.

The file shows that compact format across the range. Each product gets its own line within the same food-brand setting.

My writing scope

  • A+ product-banner titles and descriptions

Excerpts are kept as written. Full drafts, alternate lines, and editorial notes are in the original files.

Read the project story →

read it for yourself

A few lines from the work

Banner title

Traditional Atta Puri Delight

Read in the original document (opens in a new tab)

Product description

Savour the real taste of our atta puri, a perfect blend of tradition and taste that transports to the heart of India.

Read in the original document (opens in a new tab)

the original files

Read the full drafts.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

Got a brief that needs this kind of care?

Tell me who will read it, what they need to understand, and what you’d like the words to help them do.

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