02 / Read the writing
Writing file 23 / Brand storytellingMy Hamdard Store logo

My Hamdard Store

Give a long heritage a clear point of entry.

Writing formatBrand storytelling
Source files1
My contributionBrand storytelling
Full contextExcerpts + original files
Original words / source documents
ORIGINAL WRITING / Brand storytelling

Our Rich Heritage in Unani Medicine

My Hamdard Store
Brand storytelling

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Give a long heritage a clear point of entry.

The about-page document opens with Hamdard’s Unani heritage, then introduces the organisation’s continuing work. The history sets the context for the present-day brand.

The structure gives a new reader somewhere to begin before moving further into the organisation’s story.

My writing scope

  • About-page heritage and organisation story

Excerpts are kept as written. Full drafts, alternate lines, and editorial notes are in the original files.

Read the project story →

read it for yourself

A few lines from the work

From the document

Our Rich Heritage in Unani Medicine

Read in the original document (opens in a new tab)

the original files

Read the full drafts.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

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