02 / Read the writing
Writing file 06 / Website copy

Have A Heart

Make the path to adoption easier to find.

Writing formatWebsite copy
Source files1
My contributionCopy & content
Read withOriginal documents linked below
Original words / source documents
ORIGINAL WRITING / Website copy

Want to adopt a pet? You’re in the right place.

Have A Heart
Website copy

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Make the path to adoption easier to find.

The opening leads with the visitor’s intent: find a pet. The following copy explains how the locator helps, before moving into the organisation and donation ask.

What’s in the documents

  • Pet-adoption homepage copy
  • Pet Adoption Locator explanation
  • Search and donation calls to action

These are my working-document samples. The copy is shown as written; layout instructions, editorial notes, and placeholders are left out of the excerpts. A source file may still include them.

read it for yourself

The words

Hero headline

Want to adopt a pet? You’re in the right place.

Read in the original document (opens in a new tab)

Hero supporting copy

Find rescue dogs and cats across New York while supporting the shelters giving them a second chance.

Read in the original document (opens in a new tab)

Search invitation

The easiest way to find a rescue pet near you

Read in the original document (opens in a new tab)

Donation heading

Support the work. Change a life.

Read in the original document (opens in a new tab)

Closing headline

Your new best friend is closer than you think

Read in the original document (opens in a new tab)

the original files

Go beyond the excerpt.

These files show the writing. They do not establish publication status, client approval, or sales and traffic results.

another voice, another brief

More writing files

04 / Your turn

A good place to start.

Need this kind of writing? Tell me about the reader, the offer, and the job the words need to do.

Tell me what you’re making