first, a little context
The project
I created promotional and onboarding content for Werewolf Exchange, a crypto exchange. The work introduced the platform while helping people understand it. My focus was on balancing energy with clear information.
Who I was writing for
People discovering Werewolf Exchange or learning how to begin using the crypto platform.
where the words had to work
The writing challenge
The writing challenge was to make promotion and onboarding work together. An energetic introduction still needs to leave the reader with a clear understanding of the platform.
the thinking behind the sentences
How I approached it
I kept the promotional voice lively but gave it something concrete to say. My focus was on explaining the platform rather than leaning on the kind of excitement that could describe almost any crypto project.
For onboarding, clarity took priority. The language needed to help people follow the introduction to the platform, with enough continuity that the welcome felt connected to the promotional content.
what I worked on
The scope
- Promotional platform content
- Crypto exchange onboarding content
- User-focused platform explanations
Project tags
