first, a little context
The project
I wrote onboarding flows for Let's Pay App. The focus was on the person using the app and their concern about getting a payment wrong. The writing needed to be calm, plain, and easy to act on.
Who I was writing for
People starting to use a payment app, especially those who want reassurance about what happens next.
where the words had to work
The writing challenge
The challenge was to reassure without becoming vague. When money is involved, friendly wording has to work alongside clear instructions.
the thinking behind the sentences
How I approached it
I put the user's concern at the centre of the onboarding language. My focus was on the information someone needs while taking a step, rather than the founder's enthusiasm about the app.
I kept the instructions calm and direct. The wording needed to explain what happens next in a way that felt reassuring because it was understandable.
what I worked on
The scope
- Payment app onboarding flows
- Plain-language onboarding instructions
Project tags
