first, a little context
The project
I built a brand voice for MyOaCookies around cookies, cakes, and wholesome indulgence. Sweet cravings and shared moments were part of the story. The voice needed to be warm and memorable without making a simple treat sound complicated.
Who I was writing for
People choosing cookies and cakes for their own cravings, shared moments, and occasions.
where the words had to work
The writing challenge
The writing challenge was to give familiar products a recognisable emotional voice. Warmth needed to come from the moments around the food, rather than another string of sweet-sounding adjectives.
the thinking behind the sentences
How I approached it
I kept cravings, sharing, and occasions at the centre of the voice. Those gave the writing a human context and made room for the small moments people associate with cookies and cakes.
My focus was on warmth with simplicity. I wanted the brand to feel memorable and occasion-friendly, while letting the pleasure of the product stay easy to understand.
what I worked on
The scope
- Brand voice
- Cookies and cakes messaging
- Craving, sharing, and occasion-led writing
Project tags
