first, a little context
The project
I wrote awareness-led content for Aumex in a wellness category that carries stigma. The work called for direct language and dignity. I wanted the writing to take people's questions seriously, without making the subject feel embarrassing.
Who I was writing for
People seeking clear, respectful information about a stigmatised wellness category.
where the words had to work
The writing challenge
The writing challenge was to discuss a sensitive subject plainly while respecting the person reading. Euphemisms can make information harder to understand, and a careless tone can make people feel judged.
the thinking behind the sentences
How I approached it
I kept dignity at the centre of the voice. The content needed to speak to the reader as a person with a valid question, rather than treat the topic as something awkward to get around.
Direct wording was the other priority. I avoided coy language in favour of clear explanations, so the awareness content could do its job without adding another barrier to the conversation.
what I worked on
The scope
- Awareness-led wellness content
- Direct, respectful wellness messaging
Project tags
