first, a little context
The project
I wrote website content and product descriptions for Ekki Bekki, an artistic wallpaper and home decor brand. The work framed wallpapers around creativity, mood, and personal spaces. I wanted the reader to picture more than a product on a page.
Who I was writing for
People choosing wallpapers and home decor to express their taste and shape the feeling of a personal space.
where the words had to work
The writing challenge
The writing challenge was to connect a design with the room it might become part of. Descriptions needed to suggest a mood while remaining tied to the product.
the thinking behind the sentences
How I approached it
I used creativity and personal spaces as the thread through the website content. My focus was on what choosing a wallpaper can mean for a room, rather than leaving the brand story at the level of decoration.
In the product descriptions, I kept the writing close to the designs and the mood they could suggest. That gave the reader a way to imagine the wallpaper in a space without turning the description into an unrelated story.
what I worked on
The scope
- Website content
- Wallpaper product descriptions
- Mood-led home decor messaging
Project tags
