first, a little context
The project
I developed educational dental blogs for Westerville Parkway Dental. The content explained oral health topics and procedures in patient-friendly language. My focus was on making the information clearer and less intimidating.
Who I was writing for
Patients and readers looking for approachable explanations of oral health topics and dental procedures.
where the words had to work
The writing challenge
The writing challenge was to explain dental information without adding to a reader's worry. The language needed to be clear enough to help someone understand the subject, while staying calm and approachable.
the thinking behind the sentences
How I approached it
I kept the explanations centred on the patient reader. My focus was on making the oral health topic or procedure easier to follow, rather than assuming familiarity with dental language.
Tone mattered alongside the information. I wanted the content to feel approachable, with clear explanations that gave the reader a little more understanding rather than another reason to feel anxious.
what I worked on
The scope
- Educational dental blog posts
- Oral health explanations
- Patient-friendly procedure content
Project tags
