2022Luxury Jewellery
Web copy
Savani Jewellery
Wrote full-site content — brand stories, product narratives, and category copy rooted in heritage and craftsmanship, making each piece feel personal and timeless.
Web copyHeritageJewellery
[ archive · 40+ brands ]
THE WORK
that earned its keep.
Forty-plus brands. Twelve industries. Each one written from its own first principles — because luxury doesn't sound like Web3, and Web3 doesn't sound like FMCG.
[ featured · 03 ]
case studies+250k words shipped✦40+ brands✦12 industries✦9+ years✦0 ghostwriting AI prompts✦+250k words shipped✦40+ brands✦12 industries✦9+ years✦0 ghostwriting AI prompts✦+250k words shipped✦40+ brands✦12 industries✦9+ years✦0 ghostwriting AI prompts✦
[ the rest of the archive ]
The full roster.
CoverLogo
Industry
Service
Year
Showing 23 of 23 archive projects
2022
2023Premium Beauty & Skincare
Website content
Within Beauty
Developed extensive website content for a premium skincare brand, shaping a soft, refined voice that made the brand feel luxurious yet approachable.
WebsiteSkincareVoice
2022Natural Wellness & Health
Website content
Naturare
Crafted website content that communicated plant-based wellness and eco-conscious living without sounding preachy or generic — a warmer, more trustworthy brand voice.
WebsiteWellnessPlant-based
2022Herbal & Ayurvedic Products
Educational content
Herbal Hermit
Developed educational content around herbal benefits, product usage, and natural wellness — simplifying Ayurvedic ideas into clear, buyer-friendly content without overclaiming.
EditorialAyurvedaEducation
2022Ayurvedic Skin & Hair Care
Product narratives
Kutum Ayurveda
Created detailed Ayurvedic skincare and haircare narratives that connected traditional ingredients with modern self-care needs — natural, trustworthy, easier to understand.
Product copyAyurvedaSelf-care
2023Wellness & Awareness
Awareness content
Aumex
Wrote awareness-led content for a stigmatised wellness category — handled with dignity, directness, and zero euphemism.
AwarenessWellnessVoice
2024Skincare & Beauty
Lifestyle blog
Moody
Wrote lifestyle and skincare blogs with a soft, modern, useful tone — beauty education blended with everyday self-care advice that feels simple and relatable.
BlogSkincareLifestyle
2023Health & Fitness
SEO + web
Weight Manage Fit
Built evidence-led health and weight-management content — search-aware long-form writing that earned trust without hype or fear tactics.
SEOHealthLong-form
2023Crypto Exchange
Promo + onboarding
Werewolf Exchange
Created promotional and onboarding content for a crypto exchange — energy balanced with clarity, helping users understand the platform without empty crypto hype.
UX copyOnboardingExchange
2023Fintech & Payments
Onboarding
Let's Pay App
Wrote onboarding flows that spoke to the user's fear of getting payments wrong, not the founder's enthusiasm — calm, plain, instructive.
OnboardingFintechUX copy
2024Web3 Payments
Tutorials + blog
LycanPay
Authored tutorials and blog content driving adoption of EVM-compatible payments — practical, step-by-step, written for the builders actually integrating.
TutorialsBlogPayments
2024Blockchain Network
Technical content
Lycan Chain
Contributed content around EVM compatibility, Ethereum interoperability, and blockchain ecosystem value — translating technical network features into clearer benefits for builders and Web3 audiences.
TechnicalBlockchainBuilders
2023AI & Blockchain
Whitepaper + blog
Brainwave Token
Developed website and social content around AI-driven arbitrage and blockchain-based market intelligence — sharp, technical, credible without dumbing it down.
WhitepaperAICrypto
2022Crypto Exchange
Exchange positioning
OMGfin
Contributed exchange positioning content focused on trust, usability, and digital asset trading clarity — making platform communication more direct and user-focused.
PositioningExchangeMicrocopy
2022Gujarati Snacks & Food
Brand storytelling
Yogathiya
Built a culturally rooted brand narrative for a Gujarati snack label — heritage and craft positioned without nostalgia or cliché.
StorytellingFoodHeritage
2023Plant-based Lifestyle
Voice + web
Repeat Gud
Shaped a plant-based brand voice that informs without preaching — accessible, warm, and convincing for non-converts as much as believers.
VoiceWebsitePlant-based
2023Cookies & Cakes
Brand voice
MyOaCookies
Built a warm brand voice around wholesome indulgence, sweet cravings, and sharing moments — cookies and cakes that feel emotional, memorable, occasion-friendly.
Brand voiceFoodLifestyle
2024Children's Clothing
Brand voice
Nurdle
Developed eco-conscious brand messaging for a children's clothing label with a soft, caring, parent-friendly tone — comfort, everyday movement, thoughtful choices, trust.
Brand voiceKidsEco
2023Artistic Wallpapers & Home Decor
Web + product
Ekki Bekki
Created design-forward website content and product descriptions that turned wallpapers into mood-led interior statements — positioning the brand around creativity and personal spaces.
WebsiteProduct copyDecor
2019–2021Web Design, Development & Digital Strategy
Full content ops
aBox Agency
Authored conversion-driven content for the agency website — service pages, portfolio narratives, and case study copy that explained strategy, design, development, and digital growth without generic agency language.
Content opsAgencyCase studies
2022Wedding Photography & Videography
Editorial
DL Films
Wrote emotional wedding and pre-wedding stories that turned visual projects into memorable couple narratives — mood, moments, romance, cinematic storytelling.
EditorialWeddingsStorytelling
2023Dental Services
Educational blog
Westerville Parkway Dental
Developed educational dental blog posts that explained oral health topics and procedures in patient-friendly language — clearer, less intimidating, more approachable dental care.
BlogDentalPatient education
2022Heritage Wellness
Heritage content
My Hamdard Store
Created content that celebrated brand legacy while making heritage wellness products easier to understand for modern digital buyers — honouring the past without sounding like a museum.
HeritageWellnessWeb
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